Copywriting
TheRealReal Campaign - The Workshop
Spec campaign for TheRealReal to help turn Gen Z against the trend of cheap fashion "dupes". Together with my art director partner Sofia Mondelo, we created this pitch deck featuring a campaign line, script, OOHs, social ideas, and more. Here's the original brief we worked from.
Pitch Writing
A fundraising film to help drive investment in a local landmark. My approach blended live-action and animation to showcase the numerous and diverse ways the park strengthens the community.
Corporate Scripting
Live-Action Scripts - Fintech Explainers
Stock footage-driven explainer scripts aimed at high-level executives who make purchasing decisions. Final videos were driven by stock footage with light graphics.
Animated Scripts - Fintech Explainers
More Fintech explainer scripts but written for animation.
Kinetic Typography Script - ABM Marketing
An animated piece celebrating the annual achievements of an ABM Team, told entirely through text. A fun sizzle that also highlights the big numbers.
Animated Script - Internal Comms
An internal communications piece introducing the company's new travel policy and accompanying portal.